Efficiency is a given now, high productivity aided by intelligent systems will become a norm, so what is our role? In this age of automated & continuous testing, efficiency gains are given and productivity is on the increase. In this era of AI systems, it is time we shift from productivity to creativity. 

Aytekin Tank says Ford reduced the manufacturing time of car from 12 hours to 2.5 hours by improving efficiency, breaking the company’s Model T automobile assembly into 84 distinct steps, with a worker specialising in a task and using power-driven machinery to do the work. Then the focus shifted to productivity, not efficiency. In the age of AI and machine learning, just being more productive won’t cut it.  Creativity is the new productivity  says Scott Belsky.